"Grovebound" is the name of a fictional e-commerce site that sells handcrafted, bespoke journals that are highly customizable.
The site was designed for mobile and was inspired by forest-like and magical aesthetics. I wanted users to feel like they're ordering straight out of a classic fantasy novel. The creamy beige backgrounds and serif-style fonts recall the texture of paper, while the muted green accents bring in a natural feel.
I designed all pages of the site from the wireframing to prototyping phases. I also created multiple custom icons that fit the brand.
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